Privacy Notice

Effective: June 15, 2015


This Privacy Notice applies to the personal data of consumers that is collected or used by Alert Lion, LLC. This Privacy Notice applies to all the personal data Alert Lion collects during interactions, such as when you visit our websites, use our products or services, purchase products, subscribe to newsletters, contact customer support, and all other interactions with Alert Lion, LLC. This includes, without limitation, all online and offline collection of personal data. Due to the nature of Alert Lion’s business, in several instances, such as collection of medical data, may require a separate Private Notice. Whenever and wherever that is the case, Alert Lion will make it clear that the Privacy Notice concerned is different from this general Privacy Notice.


Why we ask you to share your Personal Data

We ask you to share your personal data with us for purposes including, but not limited to:

We generally process your personal data only for those purposes that we have communicated with you. If we use it for other (closely related) purposes, additional data protection measures will be implemented if required by law.

Type of Personal Data we may collect

When you interact with Alert Lion, for instance by registering at My Alert Lion, purchasing a product or interacting with Alert Lion via our Alert Lion Pages (e.g. “like us on Facebook”), we may ask for or receive certain data, such as: your name, email address, telephone number, social media profile, gender, age, usage of and activities on our websites, interests, products you have purchased, and other online behaviors.

Also, depending on the choices you have made regarding your settings on various social media sites, and your settings on our Alert Lion Pages, certain personal data may be shared with Alert Lion about your online activities and social media profiles (e.g. interests, marital status, gender, user name, photo, comments you have posted etc.).

In addition, we may collect personal data via cookies or similar techniques, including, but not limited to: your IP address; your cookie ID; your web browser; your location; the web pages you visit on our websites; the advertisements you’ve viewed or clicked through; etc.

Different ways we collect your Personal Data

You can share your personal data with Alert Lion in several ways, including, but not limited to:

Registering as a member of My Alert Lion; registering a purchase; your communications with Alert Lion, including product- or service-related interactions; communicating with one of our Alert Lion Customer Care representatives by email or phone or in writing; ordering products; participating in a promotion, game or competition; participating in a social media activity related to an Alert Lion promotion (for example clicking “like” or “share”); asking to receive messages on your mobile phone/device; subscribing to an Alert Lion newsletter; voluntarily participating in product testing or surveys; social sign-on (using your Facebook or LinkedIn credentials, for example, to create an account or log on); when using Alert Lion connected products and/or Apps, you may be asked whether you wish to share data with Alert Lion (e.g. share your usage data or your location data); cookies placed on your computer or mobile device when you visit our websites; or social listening: Alert Lion may search the Internet for relevant and publicly available content and use it to improve its products or services, resolve consumer issues and provide  targeted marketing.

Alert Lion may also obtain your personal data if you are a customer of an Alert Lion partner. Personal data may also reach us when we purchase another company of which you are a customer. If you do not want Alert Lion to use your personal data that has not been provided by you, you may let us know at any time by contacting us at info@Alert

Sharing your Personal Data with others

We may share your personal data with service providers, business partners and other third parties, in accordance with applicable law.

For example, Alert Lion may sell you a product or offer you a service in a joint marketing effort with another company (Business Partner). We will let you know that such a relationship exists and who these companies are prior to processing your data for such joint marketing efforts.

If we are required by law to obtain your consent, or otherwise believe that your consent is appropriate in the circumstances, we will obtain your consent before we share your personal data.

The agreements with these Business Partners will limit the purposes for which your personal data can be used and disclosed, and will require your personal data to be adequately safeguarded.

Alert Lion will disclose personal data only in conformance with this Privacy Notice and/or when required by law.

From time to time, Alert Lion may sell a business or a part of a business to another company. Such a transfer of ownership could include the transfer of your personal data directly related to that business to the purchasing company.

Your rights

Once you have provided us with your personal data, you have reasonable access to that information so that you can update, modify or, if legally possible, delete it. For My Alert Lion you may do this by logging into your account and accessing your “personal settings”, where you can also change your preferences relating to how Alert Lion communicates with you. You may also make these requests regarding your personal data by contacting Alert Lion at info@Alert

You will also be provided with an opt-out opportunity when necessary and we will comply with any local legislation.

We encourage you to keep your personal settings and personal data complete and current.

Your choices

We want to know you better so we can serve you better while at the same time respecting your choices about how we use your personal data.

Your personal data may be transferred from your home country to another Alert Lion company, in different locations around the world, which may communicate with you about Alert Lion products, services or special offers that you may be interested in. If local law requires it, we will ask for prior consent to transfer your personal data outside of your geographic region.

If you do not want us to send you personalized offers or information, you can let us know by checking the appropriate box on the registration form or reply card, or by selecting “opt-out” on emails you receive.

Where local law requires it, we will ask you to “opt-in” or affirmatively consent to the processing of your personal data. For example, where local law so requires, we will only send you newsletters if you have subscribed to them. Similarly, where local law so requires, we will ask you to “opt-in” before using sophisticated profiling techniques.

You will always have the option to unsubscribe from any targeted communication from Alert Lion or change your personal profile information.

Social Media

When you participate in various social media forums like Facebook, Twitter, Pinterest, Instagram etc., you should be familiar with and understand the tools provided by those sites that allow you to make choices about how you share the personal data in your social media profile(s).

Alert Lion is bound by the privacy practices or policies of these third parties and this Privacy Policy, so we encourage you to read the applicable privacy notices, terms of use and related information about how your personal data is used in these social media environments.

Also, depending on the choices you have made regarding your settings on various social media sites (and/or in combination with your settings on the Alert Lion pages), certain personal data may be shared with Alert Lion about your online activities and social media profiles (e.g. interests, marital status, gender, user name, photo, comments and content you have posted/shared etc.).

Links to Other Websites

During your online experience on the Alert Lion website, you may encounter links to other websites for your convenience and information. Please be aware that we are not responsible for the content or privacy practices of such other sites.  In most cases, these websites operate independently from Alert Lion, and may have their own privacy notices, statements or policies. We strongly suggest that you review them to understand how your personal data may be processed in connection with those sites, as we are not responsible for the content of non-Alert Lion-owned or -managed sites, or the use or privacy practices of those sites.


Alert Lion may store your personal data in a cloud. This means that your personal data may be processed on behalf of Alert Lion by a cloud service provider and could be stored in different locations around the world. Alert Lion makes use of organizational and contractual measures to protect your personal data and to impose similar, but in no way less restrictive, requirements on our cloud services providers, including requirements that your personal data be processed exclusively for the purposes mentioned above.

How we protect your Personal Data

We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.


We recognize and take seriously our responsibility to protect the personal data you entrust to Alert Lion from loss, misuse or unauthorized access. Alert Lion uses a variety of security technologies and organizational procedures to help protect your personal data. For example, we implement access controls, use firewalls, secure servers and we encrypt certain types of data, such as financial information and other sensitive data.


While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.


Special information for parents

While Alert Lion websites are not generally targeted at children under the age of 16, it is Alert Lion’ policy to comply with the law when it requires parent or guardian permission before children’s information is collected, used or disclosed. Alert Lion strongly recommends that parents take an active role in supervising the online activities of their children. If you believe we have collected personal data from a person who is under the age of 16, please contact us at info@Alert

Changes to this Privacy Notice

The services that Alert Lion provides are always evolving and the form and nature of the services that Alert Lion provides may change from time to time without prior notice to you. For this reason, we reserve the right to change or add to this Privacy Notice from time to time and will post any material revisions on our website.

We will post a prominent notice on our privacy notice page to notify you of any significant changes to this Privacy Notice, and will indicate at the top of the notice when it was most recently updated. We encourage you to check back often to review the latest version.

The new Privacy Notice will be effective upon posting. If you do not agree to the revised notice, you should alter your preferences, or consider stopping using the Alert Lion pages. By continuing to access or make use of our services after the changes become effective, you agree to be bound by the revised privacy notice.

Local specific information:

Your California Privacy Rights California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please send an email to info@Alert


How to contact us

Contact us at info@Alert


Cookies Notice

Effective date: June 15, 2015
More information about cookies

Alert Lion aims to make your online experience and interaction with our websites as informative, relevant and supportive as possible. One way of achieving this is to use cookies or similar techniques, which store information about your visit to our site on your computer. We feel that it is very important that you know what cookies our website uses and for what purposes. This will help protect your privacy, while ensuring our website’s user-friendliness as much as possible. Below you can read more about the cookies used by and via our website and the purposes for which they are used. This is a statement about privacy and our use of cookies, not a contract or agreement.


What are cookies?

Cookies are small text files that are stored on your computer’s hard disk when you visit certain websites. At Alert Lion we may use similar techniques, such as pixels, web beacons etc. For consistency’s sake, all these techniques combined will be named ‘cookies’.


Why are these cookies used?

Cookies may be used for many different purposes. For example, cookies can be used to show that you have visited our website before and to identify which parts of the site you might be most interested in. Cookies can also improve your online experience by storing your preferences during your visit to our website.


Cookies from third parties

Third parties (external to Alert Lion) may also store cookies on your computer during your visit to Alert Lion websites. These indirect cookies are similar to direct cookies but come from a different domain (non-Alert Lion) to the one you are visiting.


Further information about Alert Lion’ use of cookies

Do Not Track Signals
Alert Lion takes privacy and security very seriously, and strives to put our website users first in all aspects of our business. Alert Lion utilizes cookies to help you to get the most out of the Alert Lion websites.

Please be aware that Alert Lion currently does not make use of a technical solution that would enable us to respond to your browser’s ‘Do Not Track’ signals. In order to manage your cookie preferences, however, you may alter the cookie settings in your browser settings at any time. You may accept all, or certain, cookies. If you do disable our cookies in your browser settings, you may find that certain sections of our website(s) will not work. For example, you may have difficulties logging in or making online purchases.


You can find further information on how to alter your cookie settings for the browser that you use from the following list: – security

On the Alert Lion pages, Flash cookies may also be used. Flash cookies may be removed by managing your Flash Player settings. Depending on the version of Internet Explorer (or other browser) and media player you use, you may be able to manage Flash cookies with your browser. You may manage Flash Cookies by visiting Adobe’s website. Please be aware that restricting the use of Flash Cookies may affect the features available to you.


Further information about the type of cookies used on Alert Lion sites


Cookies that ensure that the website functions properly

These cookies are necessary to make it possible to surf the Alert Lion website(s) and use the website’s functions, such as accessing protected areas of the website. Without these cookies, such functions, including shopping baskets and electronic payment, are not possible.

Our website uses cookies for:

  1. Remembering products that you add to your shopping basket during online purchasing
  2. Remembering information that you fill in on the various pages when paying or ordering so that you don’t have to fill in all your details repeatedly
  3. Passing on information from one page to the next, for instance if a long survey is being filled in or if you need to fill in a large number of details for an online order
  4. Storing preferences such as language, location, the number of search results to be displayed etc.
  5. Storing settings for optimal video display, such as buffer size and your screen’s resolution details
  6. Reading your browser settings so that we can display our website optimally on your screen
  7. Locating misuse of our website and services, for example by recording several consecutive failed log-in attempts
  8. Loading the website evenly so that it remains accessible
  9. Offering the option of storing log-in details so that you don’t have to enter them every time
  10. Making it possible to place a reaction on our website

Cookies that enable us to measure website usage

These cookies gather information about the surfing behavior of visitors to our websites, such as which pages are visited often and whether visitors receive error messages. By doing this we are able to make the structure, navigation and content of the website as user-friendly as possible for you. We do not link the statistics and other reports to people. We use cookies for:

  1. Keeping track of the number of visitors to our web pages
  2. Keeping track of the length of time that each visitor spends on our web pages
  3. Determining the order in which a visitor visits the various pages on our website
  4. Assessing which parts of our site need to be improved
  5. Optimizing the website


Cookies for displaying advertisements

Our website displays advertisements (or video messages) to you, which may use cookies.

By using cookies we can:

  1. keep track of which advertisements you have already been shown so that you are not always shown the same ones
  2. keep track of how many visitors click on the advertisement
  3. keep track of how many orders are placed by way of the advertisement

Even if such cookies are not used, however, you may still be shown advertisements that do not utilize cookies. These advertisements can, for instance, be modified according to the content of the website. You can compare this type of content-related Internet advertisements with advertising on television. If, say, you are watching a cookery program on TV, you will often see an advertisement about cooking products during the ad breaks while this program is on.


Cookies for behavior-related content of a web page

Our aim is to provide visitors to our website with information that is as relevant as possible to them. We therefore endeavor to adapt our site as much as possible to every visitor. We do this not only through the content of our website, but also through the advertisements shown.

To make it possible for these adaptations to be carried out, we try to acquire a picture of your likely interests on the basis of the Alert Lion website that you visit in order to develop a segmented profile. Based on these interests, we then adapt the content and the advertisements on our website for various groups of customers. For instance, based upon your surfing behavior, you may have similar interests to the ‘males in the 30-to-45 age range, married with children and interested in football’ category. This group will, of course, be shown different advertisements to the ‘female, 20-to-30 age range, single and interested in travelling’ category.

Third parties that set cookies via our website may also try to find out what your interests are in this way. In this case, the information about your current website visit may be combined with information from previous visits to websites other than ours.
Even if such cookies are not used, please note that you will be provided with advertisements on our site; however, these advertisements will not be tailored to your interests.

These cookies make it possible for: the websites to record your visit and, as a result, to assess your interests; a check to be run to see if you have clicked on an advertisement; information about your surfing behavior to be passed to other websites; third-party services to be used to show you advertisements; more interesting advertisements to be displayed on the basis of your social media usage.


Cookies for sharing the content of our website via social media

The articles, pictures and videos that you look at on our website can be shared and liked via social media by means of buttons. Cookies from the social media parties are used to enable these buttons to function, so that they recognize you when you wish to share an article or video.

These cookies make it possible for logged-in users of selected social media to share and like certain content from our website directly. These social media parties may also collect your personal data for their own purposes. Alert Lion has no influence over how these social media parties make use of your personal data. For more information regarding the cookies set by the social media parties and the possible data that they gather, please refer to the privacy statement(s) made by the social media parties themselves. Below we have listed the privacy statements of the Social Media channels that are used the most by Alert Lion:



We may amend this Cookie Notice from time to time, for example, because our website or the rules relating to cookies change. We reserve the right to amend the content of the Cookie Notice and the cookies included in the lists at any time and without notice. The new Cookie Notice will be effective upon posting. If you do not agree to the revised notice, you should alter your preferences, or consider stopping using the Alert Lion pages. By continuing to access or make use of our services after the changes become effective, you agree to be bound by the revised Cookie Notice. You can consult this web page for the latest version.

If you have any further questions and/or comments, please contact info@alert

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